JSW Powersports races away with award

Written on the 1 November 2024 by Gold Coast PR Company Consulting Hall

A Gold Coast business that started life as a backyard venture 26 years ago and has blossomed into a multi-million-dollar empire has earned a Gold Coast Business Excellence Award.

JSW Powersports, which owner Jeff McNiven started in 1998 to service personal watercraft, raced away with the Retail, Wholesale and Distribution Award for October at a ceremony held at YOT Deck.

While the business originally focussed on repairs and servicing, the company really started to grow after it branched into selling watercraft under the name Jet Ski Warehouse in 2001.

JSW Powersports marketing manager Oliver Bennett said that during the 10 years to 2011 the business grew significantly, and the growth forced a move to a much larger outlet at Ereton Drive, Arundel.

“As part of that move back in 2011, the business was rebranded to JSW Powersports,’’ said Mr Bennett. “The growth has continued ever since and the business now has five locations, staffed by 65 employees.”

Mr Bennett said the company has been the largest Sea-Doo personal watercraft dealer in the world for the past 12 years, competing against almost 3000 other dealers around the world.

“JSW Powersports also proudly sells other industry leading brands such as Sea Fox, Malibu and Axis, Cobalt, Seabob, Can-Am and Fliteboard,’’ said Mr Bennett.

“We are committed to delivering exceptional experiences to our customers and ensuring that they can always rely on JSW Powersports as their trusted source for high-quality equipment, services and products.”

JSW Powersports is now one of six Gold Coast companies competing for the annual trophy for the best Retail, Wholesale and Distribution company on the Gold Coast at the Gala Awards night at The Star on Saturday November 30.

The October winners in the other categories of the Gold Coast Business Excellence Awards were:

• Tourism, Hospitality and Events Award: Eventco Group
• Mayor’s Innovation GC Award: Wash Drones
• Education, Training and Employment Award: Klepper Training Academy
• Emerging and Micro Business Award: QPuzzles
• Family Business Award: Walsh Accountants
• Retail, Wholesale and Distribution Award: JSW Powersports
• Manufacturing Award: Fixx Nutrition
• Construction and Trades Award: TEW Solutions
• Professions and Services Award: All Care Australia
• Health and Wellbeing Award: Natures Farmer Sea
• IT and Digital Business Award: GCIT

The awards, now in their 29th year, aim to foster pride in the city’s business community and highlight its important as a business hub. Some of the city’s best-known companies can claim to have been winners.

The awards’ major sponsors include Village Roadshow, Neumann Steel, Neumann Contractors, Currumbin Minerals, Australian Retirement Trust, Experience Gold Coast, City of Gold Coast, Coraggio, Westpac, Harvey Norman Commercial Queensland, Optus Business Centre Gold Coast, Griffith University, Gold Coast Airport, Dreamweavers, and Southern Cross Austereo. The awards’ media sponsors include the Gold Coast Bulletin, 92.5 MMM and SeaFM 90.9.

The GCBEA’s major supporters include KPMG, Document Solutions Australia, Bloomtools, Consulting Hall and The Graphic Design Company.